{"id":1026,"date":"2014-06-23T13:30:50","date_gmt":"2014-06-23T17:30:50","guid":{"rendered":"http:\/\/7pointe.com\/?p=1026"},"modified":"2014-06-23T13:30:50","modified_gmt":"2014-06-23T17:30:50","slug":"social-media-secret-sauce-special-event","status":"publish","type":"post","link":"https:\/\/7pointe.com\/blog\/social-media-secret-sauce-special-event\/","title":{"rendered":"Social Media: Secret Sauce for a Special Event"},"content":{"rendered":"<p><span style=\"color: #000000; font-family: Cambria; font-size: medium;\"><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">When planning any special event, be it a celebration, sports, political or arts affair, a thoughtful planner might wish to consider the role social media can play.\u00a0 Start by asking yourself (or your client) these questions:<\/span><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000; font-family: Cambria; font-size: medium;\"><a href=\"http:\/\/7pointe.com\/wp-content\/uploads\/2014\/06\/Social-Media.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-1027\" alt=\"Social Media\" src=\"http:\/\/7pointe.com\/wp-content\/uploads\/2014\/06\/Social-Media-300x152.jpg\" width=\"300\" height=\"152\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">Does it serve both the guest and host to have a social media presence? <\/span><\/li>\n<li><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">Does the event need a \u2018buzz\u2019 to involve guests to yield a specific outcome (generating ticket or merchandise sales, raising awareness or dollars or relief supplies)?<\/span><\/li>\n<li><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">Does the possibility of an interactive real-time experience make the event more desirable? <\/span><\/li>\n<li><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">Is there an added value to the host, organization, or guest sharing the event\u2019s details after it has ended?<\/span><\/li>\n<li><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">Are you a savvy and creative \u2018super-user\u2019 who will plan and be on hand to manage social media before, after, and during the event?<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Cambria;\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">Answering \u2018yes\u2019 to any of the above means that there is a role for social media (SM) at your special event.\u00a0 Another question to ask early in planning: do you want to use SM to organize, promote, engage on- and off-site, or to continue the experience? \u00a0Answering this will lead to the next step: deciding what tools to use. \u00a0Eventbrite, and Facebook are two examples of platforms currently available that streamline the invitation and RSVP process. \u00a0Social media apps are optimized for mobile or tablet use, and in many cases can be customized to accommodate the host\u2019s needs for privacy or widespread sharing. \u00a0Guests can share their attendance plans, see the guest list, share content, and chat with the host or other guests in advance. \u00a0Hashtags on FourSquare, Facebook, Twitter, and Instagram can be used for promotion, along with email and text blasts. \u00a0During the event encourage onsite or virtual guest interactivity via check-ins, live-tweeting, live-stream chats, and posting photo or video content on any of the SM platforms in real time. \u00a0A shrewd SM manager guides guests in the appropriate use of links, tags and hashtags for optimal buzz. \u00a0Afterward, post- event buzz and conversations can be maintained for as long as is necessary online. This is especially useful in fundraising or political campaigns, or for company and product launches.\u00a0\u00a0<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">\u00a0<\/span><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">Are you ready to bring social media to your next special event? \u00a0We can help. \u00a0Social media can be a powerful tool in an event planner\u2019s repertoire. \u00a0The key is to apply the tools seamlessly so they serve as an adjunct, rather than a distraction, to the event\u2019s goals. <\/span><\/p>\n<p><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">\u00a0<\/span><\/p>\n<p><i><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">This is the first in our new \u2018Secret Sauce\u2019 series, where we discuss and demystify key industry topics. \u00a0Did you find this article informative? \u00a0Drop us <\/span><a href=\"http:\/\/7pointe.com\/contact-us\/\"><span style=\"color: #0000ff; font-family: Cambria; font-size: medium;\">a line<\/span><\/a><span style=\"color: #000000; font-family: Cambria; font-size: medium;\"> or come chat with us about it on Twitter at <\/span><span style=\"color: #0000ff; font-family: Cambria; font-size: medium;\">@PlanIt7 <em><span style=\"color: #000000; font-family: Cambria; font-size: medium;\">!<\/span><\/em><\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When planning any special event, be it a celebration, sports, political or arts affair, a thoughtful planner might wish to consider the role social media can play.\u00a0 Start by asking yourself (or your client) these questions: &nbsp; Does it serve both the guest and host to have a social media presence? Does the event need &hellip; <a href=\"https:\/\/7pointe.com\/blog\/social-media-secret-sauce-special-event\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Social Media: Secret Sauce for a Special Event<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-1026","post","type-post","status-publish","format-standard","hentry","category-blog-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media: Secret Sauce for a Special Event | 7 Pointe Planning Incorporated Blog<\/title>\n<meta name=\"description\" content=\"When planning any special event, be it a celebration, sports, 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